Choose keywords or variations that describe the content of the linked page without overloading it with exact-match keywords. In short, matching content with search intent isn’t just best practice, it’s the foundation of effective SEO. When your page perfectly aligns with a query, Google is more likely to prioritize it in search results, driving more traffic to your site.

Map Pack SEO: 16 Useful Tips for Improving Rankings

There are hundreds of thousands of blogs that are willing to link to you if you make a good case. All of your data claims should be linked to trustworthy and authoritative sources. Tools like this can help you identify words that might be too long or difficult for people to comprehend. These features can dramatically improve the amount of time someone spends on your website.

Leverage Google Business Profiles

Achieving a high PageSpeed score is crucial for optimizing user experience and SEO performance. Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords. Clear and concise URLs not only help search engines understand the content but also make it easier for users to remember and share links. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results.

• In some circumstances, it’s not applied to ranking but is more critical when there are two pages vying for position.
• With industry reports now showing that over half of all web searches are done on mobile devices, it is critical to have a mobile-friendly website.
• 75% of consumers judge a company’s credibility by its website design.
• Links are not going to die any time soon, meaning that the only effective way to make your site rank higher in the search results is by earning links.

Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you. Andrey Lipattsev, a search quality senior strategist at Google, confirmed this in 2016.

So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume. It can be a complicated puzzle, but it’s one you’ll need to solve to make SEO Anomaly the most of your keyword strategy.

Google Posts is one of the best ways to engage your audience and capture your customers’ attention from the start. You can share things like blog posts, upcoming events, promotions, and videos. Anything you want your customers to know about your business, you can share in Google Posts. According to Google, businesses that add photos to their profile are more likely to have people click over to their website. They’re also more likely to receive requests for driving directions to their location.